PIZZA FANS EVERYWHERE UNITE FOR SUPER BOWL SUNDAY
Pizza Operators Ready for Game Day
Washington, D.C., February 3, 2017 – Super Bowl Sunday is known to be one of the busiest pizza-ordering days of the year with an estimated 12.5 million pizzas anticipated to be sold. According to the American Pizza Community (APC), a coalition which represents the community of 74,000 pizzerias around the country, Super Bowl Sunday showcases why pizza is beloved by so many Americans – customizable, crowd pleasing and convenient.
Pizza operators are counting on Super Bowl LI to be no different and have been preparing to tackle the big rush coming this weekend. Consider some pizza stats by several APC members:
- Pizza Hut anticipates selling more than 16 million slices during the hungriest day of the year for pizza fans – enough pizzas to cover a football field twice, or provide each attendee in Houston with 27.8 pizzas or 222 slices.
- Hungry Howie's, 550 locations in 21 states, predicts that they'll sell 300,000 pizzas on Super Bowl Sunday – 40,000 more than they would on a typical Sunday.
- Domino’s sells more than 11 million slices on Super Bowl Sunday.
- Papa Murphy's, which offers pizzas that customers bake at home, went through nearly 16,000 gallons of sauce, more than 7 million slices of pepperoni and more than 119 tons of shredded mozzarella cheese to serve its Super Bowl Sunday customers last year. The company suggests ordering and picking up the day before.
- The day of the Big Game is the highest tipping day of the year.
- Most popular pizza topping is pepperoni.
- Peak ordering time is exactly one hour before kickoff.
- More than 50 percent of orders come via digital channels.
- 94 percent of Americans eat pizza at least once a month.
- Average American eats about 46 slices a year.
- There are 34 million ways to order a pizza.
To ensure that your game day party scores big, here are a few helpful hints:
- Check for promotions ahead of time. Many pizza stores are offering game-day specials. Check them out ahead of time, as these may be quicker for the pizza stores to make than customized orders.
- Order online! Nearly all pizza stores offer online ordering or have mobile apps to track your order; and with phone lines likely to be busier than usual, placing an online order may save time.
- See if your pizza store allows timed orders. Scheduling your order for a specific time is another convenience offered by many pizza companies, especially those who offer digital ordering platforms. The busiest time to order is one hour before kick-off!
- Choose carry-out as an option. If you’re planning to order pizza before the tip-off, choose carry out as an option.
The American Pizza Community is a coalition of the nation’s large and small pizza companies, operators, franchisees, vendors, suppliers and other entities that make up the American pizza industry.
Current members include Blackjack Pizza, Breadeaux Pizza, Domino’s Pizza, Figaro’s Italian Pizza, Godfather’s Pizza, Hungry Howie’s, Hunt Brothers Pizza, the International Pizza Hut Franchise Holders Association, Little Caesars, Nick-N-Willy’s, Papa John’s Pizza, Papa Murphy’s Pizza, Papa's Pizza To-Go, Papa Romano's Pizza, Pieology, Pizza Factory, Pizza Schmizza, and Sam & Louie's Pizza. Supplier partners include Coca-Cola, Leprino Foods Company, Middleby Marshall, Paradise Tomato Kitchens, PepsiCo and Tyson Foods. Affiliate partners include the Consortium for Common Food Names, the National Pork Producers Council and the Tomato Products Wellness Council. www.AmericanPizzaCommunity.com